Bye, Keyword Research. 
Hello, Topic Discovery

The Death of Old-School Keyword Research

At SurgeGraph, our goal has always been to help you drive more organic traffic

And so, we built a sophisticated AI writing tool that creates high-quality content.

But we realized that we were missing a big piece of the puzzle...

Before you can even write content, you need to know what to write about.

And that’s exactly what SurgeGraph was missing all this while.

We learned this the hard way during our recent challenge to grow 100,000 traffic in 100 days.

The first step was keyword research, and it tripped us up.

Naturally, we turned to our keyword research tool. We also gave other popular keyword research tools a try. But they all had the same problem:

They gave us thousands, sometimes millions, of keywords, with no clear way to make sense of them.

We spent hours, even days, sorting through the data, trying to develop a solid content plan.

It was frustrating, time-consuming, and overwhelming.

That’s when we realized: the old way wasn’t working.

Saying Goodbye to the Old Keyword Research Tool

We decided it was time to move on from the old way of doing keyword research.

If you’ve been with us from the start, you know we began as LSIGraph, a traditional keyword research tool. It helped thousands of people find keywords, and we were proud of that.

But now, we realize that we have to do better to help users like you truly grow your traffic.

So we started over, with a goal to build something that makes finding topics faster, easier, and smarter.

Introducing Topic Discovery: A Smarter Way to Find Topics

Topic Discovery is our new tool, designed to help you find hundreds of great topics to write about, without all the grunt work.

It’s like a keyword research tool, but one that does the thinking for you.

Instead of handing you a huge list of keywords to sort through, Topic Discovery organizes them into topic clusters and shows you the best topics to write about.

But Topic Discovery isn’t just about finding topics.

Topic Discovery Builds Your Topical Authority

Topic Discovery is built around a simple idea: to rank well, you need to be seen by Google as an expert in your niche.

Hence, Topic Discovery is centered around the concept of content silos – a way to organize your content into groups of related topics, so your site looks structured and authoritative to Google.

For example, you create a main topic – called a pillar page – that covers a big idea in your niche. Then, you write supporting articles on related subtopics surrounding each pillar page and link them all together.

This setup, called a content silo, shows Google that you’ve covered your niche thoroughly, which builds what’s known as topical authority.

When you have topical authority, Google trusts your site more, which means you’re more likely to rank higher and get more traffic to your site.

Topic Discovery makes this easy.

It doesn’t just give you a bunch of random topics; it organizes them into topic clusters, suggests the pillar page and supporting pages, and shows you how to connect them.

The final outcome? You get a clear content plan to build topical authority.

Topic Discovery Helped Us Grow Traffic By 35,782%

Remember that 100,000 traffic in 100 days challenge I mentioned? The one where traditional keyword research slowed us down?

Once we built Topic Discovery, we put it to the test – and it was a game-changer.

Instead of spending hours sorting through endless keyword lists, we instantly discovered hundreds of high-impact topics, auto-clustered in minutes. With a clear content plan in hand, we were able to publish at scale – fast.

The result? A massive 35,782% increase in organic traffic in just 100 days.

This proves that the right topics, organized into content silos for topical authority, paired with high-quality content, can drive massive traffic growth.

Now, we’re bringing that same power to you.

What You Can Do With Topic Discovery

Topic Discovery has two primary use cases to help you create an effective content strategy, with more coming soon.

1. Turn One Seed Keyword into Hundreds of High-Traffic Topics

With Topic Discovery, you can turn one idea into a full-blown content plan.

All you need to do is enter up to five seed keywords (broad terms that describe your niche).

Then, we fetch and process 5,000 to 20,000 related keywords, sort through them, calculate their semantic similarity using NLP and machine learning, and organize the best ones into topic clusters.

In just minutes, you get a list of hundreds of topics to write about, already grouped with suggestions for pillar and supporting pages.

Plus, each topic comes with the data you need:

Once you pick a topic, you can start writing right away using SurgeGraph’s Vertex AI writer, all in the same tool.

2. Close the Topic Gaps Between You and Your Competitor

Topic Discovery also helps you find topics your competitors cover but you don’t.

Just enter your competitor’s website and your own, and we’ll show you the topic gaps – topics they cover that you’ve missed.

Then, you can easily generate better content for those topics to catch up with your competitors and take the lead.

Topic Discovery’s Roadmap

We’re continuously working on making Topic Discovery better, and here are three upcoming features you can look forward to:

1. CSV Clustering: Upload your own keyword list, and we’ll group them into topic clusters for you.

2. GSC Integration: Connect Google Search Console to get topic suggestions based on what’s already working for your site.

3. Hero Pages Discovery: Find quick-win topics that can drive thousands of traffic quickly, inspired by our 100,000 Traffic in 100 Days Challenge.

Stop Chasing Keywords, Start Building Authority

With Topic Discovery, you no longer have to go through the tedious and ambiguous process of traditional keyword research.

Now, you can get hundreds of high-potential topic ideas to quickly build your topical authority, rank higher, and drive traffic.

FAQs